The Weekly 📰 HUBdate 📰

How are we already this far through the year? January lasted forever- and February seems to be making up for lost time.

Personally, I’m just glad that all the Valentine’s Day content is off my feed. But even I have to say- it made for some pretty amazing (and hilarious) marketing campaigns.

My favourite will always be the San Antonio Zoo’s “Cry me a Cockroach” initiative- hilarious, and sustainable!

A penny for your thoughts- what do you think of marketing campaigns that occur on these one-off holidays? In terms of sustainability, reach, and engagement. Comment your thoughts! Eagerly anticipating 🍿

But alas, it’s time to wave goodbye to heart-shaped balloons and pretty bouquets, and dive in to the heart of what’s been up with the world for the last two weeks.

Touchdowns, Trends- The Super Bowl of Advertising

As the Super Bowl continues to shatter its own viewership records, this year's game was no exception, drawing an astonishing 123.4 million viewers.

Do we have Taylor Swift to thank for this? 😉

Jokes aside,

With the Super Bowl morphing into the ultimate showdown of creativity for brands, this year's commercials were a spectacle of innovation, humor, and heart.

Thanks to Because of Marketing, we've got a compilation of the best Super Bowl ads that not only scored big on entertainment but also on engagement and sustainability. They highlighted ten here, but here are our top 3:

🚀 CeraVe's "Michael CeraVe" - A clever play on words that brings skincare into the limelight with a touch of celebrity charm. And no, Michael Cera did not invent CeraVe- but what a genius move to play into the rumours.

🚀 Oreo's "Twist On It" - Oreo takes its iconic twist, lick, and dunk ritual to new heights, proving that classics can always get a creative reboot. And who doesn’t love a Kris Jenner cameo? Iconic.

🚀 Uber Eats' "Don't Forget Uber Eats" - A humorous nudge not to forget the essentials, making sure your game day is as tasty as it is thrilling.

However, a big shoutout to Lindt Lindor, Pringle’s, T-Mobile, State Farm, Google Pixel, Verizon, and Dunkin for also making the list!

Zuck says Quest 3 > Vision Pro

What’s surprising is that he shouted it from the rooftops on his personal Instagram account.

While everyone was gushing over the Vision Pro, and what an amazing advancement it is in the realm of tech, it's starting to get a little... dare I say irrelevant?

Or is that just the effect of cancel culture?

Mark Zuckerberg, the "billionaire grand dork of the metaverse," has boldly thrown down the gauntlet in the race for mixed-reality supremacy.

In a candid three-minute Instagram reel, Zuckerberg showcased Meta’s Quest 3 headset, declaring it not just a better value but "the better product, period," compared to Apple's Vision Pro.

Anyways, here are some key takeaways from Zuckerberg's Quest 3 vs. Vision Pro showdown:

🚀 Price Point: The Quest 3 offers mixed-reality capabilities similar to what Apple brands as "spatial computing," but at a significantly lower starting price of $500, compared to Vision Pro's hefty $3,500 tag.

🚀Design and Comfort: Unlike the Vision Pro, the Quest 3 doesn't require a wired battery pack and boasts being lighter—about the weight of a bar of soap less—which addresses common complaints about the Vision Pro causing headaches and neck pain.

🚀 Technology Acknowledgement: Despite his competitive stance, Zuckerberg conceded that the Vision Pro's screen resolution and eye-tracking function are superior, nodding to Apple's technological prowess.

A BIG Catchup…

There’s just too much that’s happened in the last 2 weeks, ok? BUT, let me make this catch-up a little easier on you.

The Disney Channel Star-Turned Space CEO

A face that we all know (and love), no one’s career trajectory is more impressive than Bridgit Mendler’s.

Once known for her role on Disney's Good Luck Charlie, is now the CEO of Northwood Space, aiming to build a "data highway between earth and space."

With $6.3 million in seed funding, her journey from acting to launching satellites is nothing short of cosmic.

Users Swipe Left on Addiction

Tinder, who would’ve thought?

Can you say “Swipe, Match, Litigate”?

Tinder and its sibling apps are facing a lawsuit from users claiming the platforms are addictive and detrimental to mental health.

With allegations of deceptive advertising and design, it seems Match Group might have to court more than just love interests.

Dear LinkedIn User,

We love scrolling through the LinkedIn feed and looking at all the content you guys are putting out- but we do have favourites 😉

Here are 5 people we think are killing it on LinkedIn- we love your content- keep it up girls!

🚀 Rachel Higgins

🚀 Yatti Soni

🚀 Shreya Pattar

🚀 Akanksha Holani

🚀 Shailya Jaggi

HUB Weekly Highlights🔦

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