The Weekly 📰 HUBdate 📰

Humans of Bombay, what is this behaviour? 👀

You're almost a millionaire, you just need a million dollars 🤔

You snooze, You lose 👎🏻

A cup of chaos coming right up, scroll down 👇🏻

Look what’s trending 👀

🚀 Copy Cat

🚀 Fake it till you make it

🚀 Another one

Copy Cat 😼

Humans of Bombay filed a case against People of India, claiming that the latter had replicated its unique storytelling format and published identical content.

Wait, hold up.

Is this a case of the Pot calling the kettle black?

Let’s take a trip down memory lane…

Humans of New York was started in 2010 by Brandon Stanton, who went around photo-blogging and captivating personal portraits of people from all walks of life, accompanied by short captions or stories in their own words.

Humans of Bombay was founded in 2014, by Karishma Mehta. It started off as a FaceBook page that shared stories of people across Mumbai- in a photoblog manner. Coincidence?

In a video posted online, Karishma Mehta states that HOB was an idea that struck her out of the blue. Hmmm.

Sus? 🤨

And obviously, the internet played its due part as memes flooded the web.

Humans of Bombay also claimed that People of India had used images and videos from their platform without permission.

On September 18, the Delhi High Court issued a notice to 'People of India', expressing concern over the allegations. All this drama happened to reach Brandon Stanton, who then (out of the goodness of his heart), tweeted this:

Our view

Imagine if all the content creators online filed a case against other creators who were “copying” their content. This would, essentially, debar the word “trend”.

Fast-track courts would have a field day- filled with influencers. You could also expect a lot of them to capitalise on the situation and make a vlog, or even better, A GRWM to go to court video on Instagram.

Fake it till you make it

When we face difficult times or stress, we often rely on mantras or aphorisms to keep us motivated.

In other words, faking it till you make it.

Projecting confidence, competence, and a positive attitude, even in situations where you may not initially feel fully prepared or self-assured.

Something like Manifestation on Wheels.

This isn’t technically a matter of dishonesty- it's just a sure power way to tap into self-belief and determination, which helps people overcome personal challenges and achieve their goals- professionally as well- with confidence.

While it can be tempting to fake confidence, it often leads to trouble.

Take the infamous Frank Abagnale, one of the world’s most respected authorities on forgery, embezzlement, secure documents, cybercrime, and scams.

But Frank had quite an interesting past-

From forging checks to playing various false identities to carry out his scams, counterfeiting and even piloting without a license.

Yes- you read that right. Abagnale managed to pose as a Pan Am pilot and flew over 1,000,000 miles to 26 countries.

Yeah, He’s a pilot graaape…

Social media is centred around this facade, and if you think that’s not the case, your optimism is delulu. And contrary to popular belief, it’s not always the solulu.

You need a reality check, my friend.

Influencers portray themselves as a brand, as an idea. Fake followers, fake mindsets, fake photos, and a fake lifestyle-

To the point where you can see an 18-year-old giving life advice on social media- “escape the matrix”, much?

Your over has just started- don’t act like you’ve played the whole inning.

Another one ☝🏻

In the days of yore, marketing was as straightforward as a sitcom plotline - billboards, television commercials, and catchy jingles ruled the roost.

Once upon a time, cruising down the highway, you'd spot a billboard that could make your heart race or your funny bone tickle, or flip open a magazine to stumble upon an ad that'd have you thinking about it for days and if it was good enough, forever.

What once relied heavily on print media, television ads, and billboards has now transitioned into a dynamic landscape driven by technology, data, and interactivity.

But fast forward to today, and it seems like every time you blink, there's a new viral trend out on the web.

And guess what?

Brands are quicker on the uptake than a squirrel in a coffee shop.

They pounce on the latest buzz like guests at a wedding waiting for biryani.

It’s like all the copywriters, graphic designers, and modern marketing gurus go through their calendars, marking upcoming festivals and hoping for something really crazy to happen on the internet.

It's like they've all signed up for a never-ending game of marketing bingo, and every trending hashtag or viral meme is just another square to cross off the card.

Sure, it keeps things fresh, but let's face it.

Under the surface, it's a constant battle to keep up with the trends and stay as relevant as they can in the digital space.

We love a good joke, but maybe it's time for brands to think outside the emoji-less box and bring some genuine innovation back to the table.

HUB Weekly Highlights 🔦

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